Leflair restructuring to expand its lifestyle branch ecosystem and boost profits

Leflair restructuring to expand its lifestyle branch ecosystem and boost profits

Pamela Aw Young, Group COO of SoPa and owner of LFG shared her assessment of the management and future of LFG and its expansion strategy to dominate the Southeast Asian market.
SoPa's IPO will facilitate Leflair’s expansion and increase efficiency and incentives for users

SoPa's IPO will facilitate Leflair’s expansion and increase efficiency and incentives for users

Society Pass Inc. (SoPa), the owner of Vietnam’s luxury e-commerce platform Leflair, went public on the Nasdaq under the ticker SOPA on November 9.
Society Pass completes Series C funding to fast-track growth and M&A in Southeast Asia

Society Pass completes Series C funding to fast-track growth and M&A in Southeast Asia

Society Pass has closed a Series C funding round to accelerate its growth and acquisition strategy in Southeast and South Asia, including Vietnam.
Leflair flying high with double-digit weekly growth amid comeback

Leflair flying high with double-digit weekly growth amid comeback

Vietnam’s luxury market has witnessed a strong shift from offline to online during the pandemic, and Leflair has made an official comeback with a view to tap into this trend.
Leflair officially makes comeback in Vietnam

Leflair officially makes comeback in Vietnam

US-incorporated technology firm Society Pass announced today that Leflair has officially made a comeback by relaunching its e-commerce platform.
Living in a pandemic: Boosting consumption or waiting to die?

Living in a pandemic: Boosting consumption or waiting to die?

Vietnam needs to quickly resume the consumer market to the "new normal" to minimise the “scar" the COVID-19 pandemic has left on the economy and society.
Sopa takes high-stakes gamble by reviving Leflair

Sopa takes high-stakes gamble by reviving Leflair

US-based Society Pass (Sopa) has taken a risky move by acquiring Leflair but it is confident it can revive the brand in Vietnam.
Society Pass from US acquires Leflair with plans of relaunch in third quarter

Society Pass from US acquires Leflair with plans of relaunch in third quarter

US tech firm Society Pass has completed the acquisition of e-commerce brand Leflair with a view to relaunch it in the third quarter of this year.
Leflair rumored to get new owner after bankruptcy filling

Leflair rumored to get new owner after bankruptcy filling

The e-commerce market is heating up following the news of e-commerce brand Leflair making a return under the wings of a new investor.
Leflair to file for bankruptcy after frustrating meeting with suppliers

Leflair to file for bankruptcy after frustrating meeting with suppliers

Leflair has left partners vexed after the meeting to resolve its $2 million debts towards its 500 suppliers – where only 138 were allowed in.
Suppliers take complaints against Leflair to authorities

Suppliers take complaints against Leflair to authorities

Its inability to pay million-dollar debts has put Vietnam-based e-commerce platform Leflair at risk of being taken to court by disgruntled suppliers.
Leflair – the “new victim” of e-commerce in Vietnam

Leflair – the “new victim” of e-commerce in Vietnam 1

Leflair, an e-commerce platform specialised in flash sales and branded goods, suspended operations in Vietnam, yielding to the capital and cost pressure.