Lazada expands footprint in Vietnam

October 27, 2014 | 09:51

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Lazada Vietnam, a member of the region’s top online retail firm Lazada, is seeking to expand its e-commerce services by setting up a new office and warehouse in Hanoi.

Lazada’s Hanoi office, which is staffed by more than 50 employees, will aim to serve millions of online customers as well as providing its platform services to Hanoi merchants by the end of this year. Lazada’s presence in Hanoi will bring greater benefits to customers including larger assortment, quicker, safer and cheaper delivery, and cheaper price, while making sure that Hanoi merchants have greater accessibility to Lazada platform with end-to-end support system.

The new opening brings greater credibility and exposure of Lazada brand to Hanoians in particular and northern consumers in general. Lazada aims at addressing new market opportunities by fostering and growing partnerships base with Hanoian sellers, understand and adapt to regional market specificity, and ensure best and unified customer experience across the country.

“The fast-growing e-commerce market in Vietnam over the past time has been the result of the complete internet infrastructure and the increasing members of tablet computers and smartphone users at home,” Alexandre Dardy, CEO of Lazada Vietnam told VIR.

In addition to reducing shipping costs, the new office in Hanoi now allows customers to also choose “Self Pickup at Lazada’s Office” service, when they order products distributed directly by Lazada. Customers choosing this option will have no, or a reduced bulky fee applied as they pick up the order themselves.

Besides, the “Express Delivery” service will also be available to customers in Hanoi by the end of this year, thanks to which, they will receive their goods within the day they order or by the next working day, depending on their order time and delivery address for a fee of just VND10,000.

Dardy said that together with the firm’s expanded operations, Lazada Vietnam would continue to provide further innovative solutions to cement its status at the forefront of Vietnam’s e-commerce industry, following almost three years of operations in Vietnam.

According to the Ministry of Industry and Trade (MoIT)’s E-commerce and Information Technology Agency, Vietnam’s e-commerce transactions grew 300 per cent on-year last year to reach $2.2 billion and it is predicted to reach $4 billion in 2015.

Lazada, which was founded by Rocket Internet, a group specialising in investing in internet services in Germany, has been present in Indonesia, Malaysia, the Philippines, Thailand and Vietnam. This is an e-commerce service tailoring the shopping needs of customers with 300,000 products from more than 1,000 brands. It is the only international brand among the Top 5 retail websites in Vietnam, with more than 1.5 million visits per day.