Vietnam 100 Best Places To Work Survey 2014 officially kicked off

This is the only professional survey in Vietnam helping companies measure and improve Employer Brand’s Attractiveness effectively.

This year survey applies advanced methodology to measure Employer Brand’s Attractiveness based on AIDA model (Awareness, Interest, Desire and Action).

Accordingly, each Employer Brand will be measured by Anphabe and Nielsen by four phases of its talent attraction process: Awareness (Target talents know/ hear about company as an Employer), Interest (Target talents may consider to work for company in the future), Desire (Target talents perceive company as Ideal workplace), and finally Action (Target talents are willing to apply for relevant openings at company).

Beside Employer Brand Attractiveness Diagnosis using AIDA model, another new point of this year survey is the Employer Brand Love Diagnostic rated by employees of each attending company.

The perception gap between internal employees and external talents will help company understand its Employer Brand from multi perspectives, hence having more realistic improvement steps.

Tentatively in January 2015, all companies taking part in this survey will receive its Employer Brand Health Diagnosis (internal and external) as well as Total Market Employer Brand Report comprising latest career motivations / Employer Branding trends and the list of Vietnam 100 Best Places To Work 2014.

When announcing result of the survey, Anphabe and Nielsen will also share a special report on Talent Segmentation, the first specialised research about typical Vietnam talent archetype (Common traits, Career motivation/ expectation/ priority).

Thanh Nguyen, founder & CEO of Anphabe said, “The key for success in human resource strategy is not recruiting the best talents but the most suitable ones. The specialised research on Vietnam talent segmentation will effectively support companies in evaluating talent market and planning Employer Branding strategy customised for each talent segment to best attract, motivate and retain them”.

According to Hoang Thach Thao, head of Marketing & Communications of Nielsen Vietnam, Vietnam Best Places To Work Survey has been receiving many positive feedbacks and it also draws a good attention from different companies about the importance of employer brand.

In this year survey, in addition to the ranking of Vietnam 100 Best Places to Work, Anphabe and Nielsen will apply more sophisticated Employer Brand Health Index to meet specific information needs from companies as it’s one of the ground factors to build Employer Brand strategy.