Mixue surpasses Starbucks as world’s largest F&B chain by store count
February 13, 2025 | 17:39
Mixue has become the largest F&B chain globally by store count.
Cainiao PAT Logistics Park welcomes warehousing partner Mixue
March 18, 2024 | 17:00
Cainiao Group, the logistics arm of Alibaba, welcomed F&B company Mixue to PAT Logistics Park in Long An province on March 18.
Ice cream franchises pursue dominance
June 28, 2023 | 11:00
The ice cream market in Vietnam is embroiled in an intense battle of competition as new entrants challenge the established dominance of brands such as Mixue and Trang Tien ice cream, prompting strategic recalibrations to maintain market share.
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