Accor goes big on Vietnam with bold franchising pivot
May 07, 2026 | 10:41
Marking its first major franchise rollout in Vietnam under the country’s evolving legal framework, Accor is formalising hotel franchising operations. The group’s representatives told VIR’s Hazy Tran about a structural shift towards a 50-50 split between managed and franchised hotels over the next decade, positioning Vietnam at the forefront of its Asia growth strategy.
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