FMCG resilience amid varying storms

FMCG resilience amid varying storms

Vietnam concluded 2025 with solid economic growth momentum that positioned the country as one of Asia’s most resilient performers.
Retailer Engagement Powers FMCG Brand Growth

Retailer Engagement Powers FMCG Brand Growth

For small and local Fast-Moving Consumer Goods (FMCG) brands, gaining access to rural and urban retail markets remains a major challenge.
Rapid developments changing the game in FMCG

Rapid developments changing the game in FMCG

Vietnam’s fast-moving consumer goods (FMCG) market has continued to evolve at a fast pace with the expansion of international companies and changing consumer behaviour.