Enforcing robust advertising legislation in Vietnam
April 06, 2023 | 15:00
Not an exaggeration as the saying seems to be, digital advertising produces a turbocharged effect on the rise of the modern internet. Algorithmically targeted programmatic advertising not only drives innovations but also democratises opportunities for companies wishing to reach diverse population demographics. Cross-border advertising services are thus increasingly offered to anyone who aims to achieve mass persuasion and scale up globally.
Crafting balanced treatment in cross-border advertising
September 22, 2021 | 19:17
To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.
Vietnam keeps tabs on digital advertising
July 28, 2021 | 18:23
The Vietnamese government’s new initiative on cross-border advertisement on digital platforms like YouTube, Google, and Facebook is deemed a step up from previous legislation, particularly regarding censorship and tax obligations.
Vietnam’s mobile ad market expected to hit 211 million USD in 2020
October 28, 2020 | 09:30
The mobile advertising market in Vietnam is expected to reach 211 million USD by the end of this year, according to the “Vietnam Mobile & Smartphone Application Report in the first half of 2020” released by Appota Group - a digital entertainment company.
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