Bia Saigon Special: retaining unparalleled quality

Bia Saigon Special: retaining unparalleled quality

With the beverage giant’s never-ending attempts to gratify customers in an ever-changing economic and cultural environment for drinkers, SABECO is on pace to make substantial breakthroughs with product innovation and transformation for the future.
Iconic Bia Saigon Special reborn with extraordinary taste and a new look

Iconic Bia Saigon Special reborn with extraordinary taste and a new look

Bia Saigon, a brand local beermaker SABECO, has just launched a special event to mark the rebirth of the legendary Bia Saigon Special.
SABECO cementing its sustainability journey in Vietnam

SABECO cementing its sustainability journey in Vietnam

Steadily closing the global development gap while promoting sustainability throughout its 145-year brewing history, SABECO is continuing to inspire the business community in sustainability commitments and competitive enhancements.
Deepening the roots of Vietnam’s No.1 beer company

Deepening the roots of Vietnam’s No.1 beer company

SABECO is now harvesting the fruits of responding to a changing business landscape and adapting to shifting consumer attitudes.