Bringing the standards and quality of Japanese retail brands to Vietnam

Bringing the standards and quality of Japanese retail brands to Vietnam

Vietnam remains an enticing business and investment environment for Japanese investors, especially in the retail sector. Furusawa Yasuyuki, general director of AEON Vietnam, explained to VIR’s Oanh Do how the company is making further efforts to develop its brand while also bringing the best value to customers.
Adjusting the direction of retail strategies

Adjusting the direction of retail strategies

Consumer shopping behaviour has changed since the pandemic, prompting major retailers to align their business strategies to be consistent with the changing situation.
Innovation at centre of AEON’s expansion

Innovation at centre of AEON’s expansion

AEON Group has defined Vietnam as the second hub beside Japan to accelerate investment. This is because it has plenty of potential for development thanks to high population growth rate and the growing middle class. Living standards of people is also improving.
AEON Vietnam promoting sustainable consumption

AEON Vietnam promoting sustainable consumption

Building a sustainable distribution system and promoting sustainable consumption have become the key goals of Japanese retailer AEON Vietnam as a bridge between manufacturers and consumers.
Businesses identify ESG importance

Businesses identify ESG importance

While many businesses in Vietnam now consider environmental, social, and governance goals as crucial in the journey to sustainable development, lack of knowledge and resources will remain a barrier for some time.
AEON to accelerate opening of new retail models

AEON to accelerate opening of new retail models

Over the past 10 years, AEON Vietnam has been laying the foundation for its future development strategy.
Omnichannel boosts local retail sector

Omnichannel boosts local retail sector

The omnichannel retail model, which integrates all existing shopping platforms, has helped the retail sector outperform many others to become the one with the fastest recovery rate post-pandemic.
AEON expands into fast fashion

AEON expands into fast fashion

AEON Retail Group has just launched My Closet, a cheap fast-fashion brand, at AEON Mall Binh Tan in Ho Chi Minh City.
AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi

AEON Vietnam kicks off AEON Ekiden 2022 in Hanoi

On July 31, AEON Vietnam launched the relay race series AEON Ekiden to coincide with the Vietnam-Japan cultural festival at AEON Ha Dong.
AEON Vietnam committed to more sustainable consumption

AEON Vietnam committed to more sustainable consumption

During its 10-year journey in Vietnam, AEON has strived to fulfil its commitment to promote green consumption by offering environmentally-friendly alternatives to plastic bags and single-use plastic products, demonstrating the role of one of the leading retailers in Vietnam.
AEON determined to fortify green lifestyle

AEON determined to fortify green lifestyle

Nguyen Bang Lang, in charge of sustainable development at AEON Vietnam, shared with VIR’s Tra My initiatives to reduce single-use plastics at one of the largest retailers in Vietnam.
Retailers endeavor to promote sustainable consumption patterns

Retailers endeavor to promote sustainable consumption patterns

VIR presented a talk show titled Innovative Solutions & Substitutes for Single-use Plastic Towards Green Consumption on June 23 as part of a series of talks.
Journalists’ Day congratulations

Journalists’ Day congratulations

With Vietnam Journalists’ Day on June 21, business leaders have shared their feelings about the role of the press in growth and the country’s economic arena, and their expectations of how journalists can make more contributions to driving Vietnam’s next stage of development.
AEON Vietnam launches new retail format in Hanoi

AEON Vietnam launches new retail format in Hanoi

The launch of AEON The Nine, a new retail format is part of Aeon's mid-term business strategy to accelerate the development of diversified retail formats and promote investment expansion in the Vietnam market.
Japanese retailers jumping on board

Japanese retailers jumping on board

During the last few years, Japanese investors boldly expanded their influence in Vietnam, especially in the retail sector.
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