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Search Results: 21 results for keyword "Phuc Long".
Former Starbucks Vietnam CEO takes up role at Phuc Long Coffee & Tea
16-12-2024 16:42
Patricia Marques, formerly the CEO of Starbucks Vietnam for over 11 years, was named the CEO of beverage chain operator Phuc Long Heritage under Masan Group since on December 1.
F&B is still a game for TOP brands
21-05-2024 08:49
With a growth rate of more than 10 per cent per year, the food and beverage market is still a vibrant playground led by big brands.
The story of Phuc Long's 50-year journey
03-01-2024 09:00
A reputation can take years to build but seconds to break. Following a mega-deal with Masan Group, Lam Boi Minh, founder of the Phuc Long Coffee & Tea brand, spoke with VIR's Thanh Van about his expectations for the future of Phuc Long while taking a look back at the 50-year-old brand.
Masan Group’s M&A strategy paying off
27-11-2023 08:30
Masan Group’s active engagements in mergers and acquisitions has helped it gain entry into new sectors in recent years and complete its retail consumer ecosystem.
Drinks chains tinker with new models
22-06-2023 15:03
Many beverage chains have been forced to close their out-of-date business models, despite being effective during the pandemic and being good for brand building.
Coffee chains ditching kiosk model
02-03-2023 14:00
Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
Bubble tea players wrapping up expansions to conquer the vietnamese market
06-09-2022 16:42
Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
Vietnam remains huge potential market for bubble tea
29-08-2022 10:11
Vietnam is a huge potential market for the bubble tea business. This drink is gradually becoming a favourite and popular drink among generations Y and Z.
Behind the $455 million valuation of Phuc Long
26-08-2022 09:50
With the synergy of resources from Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
Coffee chains shaking up habits and business tactics
12-05-2022 09:04
The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC
06-03-2022 23:13
Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
Coffee giants tinkering with formula
20-01-2022 14:00
Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
Stable figures for M&A as groups rebuild
18-11-2021 12:17
Dealmaking in Vietnam is showing signs of recovery after a subdued year, and domestic figures are even surpassing pre-pandemic levels.
Masan continuous to open CVLife stores with integrated multi-experience
20-10-2021 12:40
Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast. At CVLife stores, customers can buy necessities at WinMart+, make financial transactions at Techcombank, buy medicine and functional foods at Phano, enjoy famous Phuc Long tea and coffee, and soon use Mobicast’s digital services.
Coffee and beverage chains fire up competition with kiosks
18-06-2021 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
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