exploring digital experiences in sales and marketing

Exploring digital experiences in sales and marketing

The two-day VSMCamp & CSMOSummit, the largest annual sales, marketing, advertising, and communication event in Vietnam in 2022, co-organised by the Chief Sales & Marketing Officer Association Vietnam and Le Bros, ended successfully on November 19.
exness welcomes new chief marketing officer

Exness welcomes new chief marketing officer

Exness, one of the largest financial trading platforms, welcomes its new chief marketing officer, Alfonso Cardalda.
social networks more utilised by businesses for marketing

Social networks more utilised by businesses for marketing

Businesses all say they tend to allocate bigger budgets for online marketing tools. Social networks have become a favorite channel for businesses to do marketing and introduce their products for the last year.
filling a chasm in online marketing

Filling a chasm in online marketing

Fledgling online sales platform Ecomobi is aiming to fulfil ambitions of expanding itself, which can connect business, advertising, and content creation communities in order to drive online sales across Southeast Asia. Thu Phuong reports.
former vice chairman of hcm city to appear in court

Former vice chairman of HCM City to appear in court

A first-instance trial of former leaders and officials of the HCM City People’s Committee will open on March 15 and last for five days.
former peoples committee vice chairman and seven others prosecuted

Former people's committee vice chairman and seven others prosecuted

Nguyen Huu Tin, former Vice Chairman of the Ho Chi Minh City People’s Committee, and seven other defendants have been prosecuted for their involvement in the Vu “Nhom” case.
diageo head takes on vice tax

Diageo head takes on vice tax

Increasing the special consumption tax rate on alcoholic beverages, beers, and tobacco has been in the news since the Vietnamese government sought the National Assembly’s approval for a related bill. If the bill is approved, what will be the impacts on business and society? VIR spoke with Stephane Gripon, general manager of Diageo Vietnam to discuss the issue.
the electronic world marketing summit in 2021 is underway

The Electronic World Marketing Summit in 2021 is underway

The Electronic World Marketing Summit in 2021 (eWMS 2021), initiated by Prof. Philip Kotler with the theme Building The Next New Normal will be officially launched on November 6-7, expected to attract millions of viewers.
trends in data analytics and ai in marketing today

Trends in data analytics and AI in marketing today

VIR interviewed Claude Spiese, senior advisor for Digital Advisory at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI, to discuss trends in data analytics and AI in marketing in today’s digital world.
1000 ceos sharing marketing strategy

1,000 CEOs: sharing marketing strategy

Sharing their marketing strategies as well as their stories of success and failure in trading, the large-scale enterprises at 1,000 CEOs inspired small and medium-sized enterprises (SMEs), especially startups.
conditions for registering for multi level marketing activities

Conditions for registering for multi-level marketing activities

The Government has issued Decree No. 40/2018/NĐ-CP on management of multi-level marketing activities.
marketing forum proffers online action for smes

Marketing forum proffers online action for SMEs

With the aim of strengthening awareness of online marketing channels and enhancing the global market share of Vietnamese enterprises, Marketing Forum 2017 (VOMF 2017), organised by the Vietnam E-commerce Association (VECOM), are taking place in both Hanoi and Ho Chi Minh City, the country’s two e-commerce centres.
online marketing essential for enterprises in digital era

Online marketing essential for enterprises in digital era

Despite a large number of Internet users, investment for online advertisement in Viet Nam remains modest, a conference heard on Thursday.
tough sell marketing vietnam to international travellers

Tough sell – marketing Vietnam to international travellers

As a tourist destination, Vietnam is loaded with the attractions most international travellers dream of-lots of sun, gorgeous beaches, world-class scenery, friendly locals and fascinating history.
kicks off the strategic camp for national sales and marketing

Kicks off the strategic camp for national sales and marketing

The Vietnam Sales & Marketing Camp 2016 will be hold on September 25 & 25, 2016 with the participation of nearly 3000 attendants who are leaders, directors, senior managers, officials and students of sales & marketing in the whole country.