Michelin launches road safety programme

October 03, 2013 | 15:56

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France’s Michelin, one of the largest tyre manufacturers in the world, has announced its fourth annual tyre safety campaign to expand its reach among consumers and promote road safety in Vietnam.

The one-month campaign will start October 10 and run for a month. It will be located in major supermarkets, shopping centres, and plazas in major cities throughout the country.

The campaign aims to help drivers improve their road skills and remind them of their responsibilities to themselves and other commuters as well as educating them on good tyre care.

In 2011, the FIA (Federation Internationale de l’Automobile headquartered in Paris) launched the Action for Road Safety campaign in support of a United Nations’ decade-long programme supporting the same. The same year, Michelin signed a partnership agreement with FIA that broadened the federation campaign’s reach and mobilised Michelin’s resources throughout the world.

In support of the programme, the company’s press release said “Tyres need to deliver optimal performance on all fronts, from durability and versatility to safety, consistency, and performance. This is the driving force behind the Michelin Total Performance Strategy.”

Established in 1889 in France, Michelin designs, manufactures and sells tyres for nearly every type of vehicle imaginable. The company employs 113,400 people, has sales organisations in more than 170 countries, and 69 production centres spanning five continents. The company also produces travel guides and maps.