Firms should focus on Gen Z for AI boost

According to Roland Wee, chairman of Great Place to Work ASEAN and ANZ, Gen Z has been prepared for the work trends of this era from a young age due to their familiarity with advanced electronic devices like smartphones and their adeptness at using them.

"The great advantage of the Gen Z workforce is their proficiency with basic technology, which has been built through early exposure from a young age. As a result, they find it easy to learn new technologies," Wee said at the announcement of the Top 25 Best Workplaces in Vietnam in Ho Chi Minh City on May 23, as reported by VnExpess.

"As Vietnam develops a knowledge-based economy, the Gen Z workforce will play a crucial role," Wee added.

Citing a survey by labour-market researcher Anphabe from late last year, Gen Z now dominates the market.

"When surveying nearly 64,000 people across more than 750 companies at the end of last year, Anphabe noted a positive trend of a younger workforce, with Gen Z comprising about 30 per cent, suggesting this percentage is expected to increase rapidly from 2025," Thanh Nguyen, CEO of Anphabe, said, "This generation is characterised by high potential, creativity, and agility in digital transformation, trends that will profoundly impact business practices in Vietnam now and in the future."

However, with generational traits such as a love of freedom but also fragility, businesses need specific strategies to prevent Gen Z from becoming disruptive elements.

To align with Gen Z’s characteristics, Schneider Electric, a company specialising in digital transformation in energy management and automation, has implemented policies focusing on employees under 30.

Cap Thi Minh Trang, human resources director at Schneider Electric, said, "The company allows employees to flexibly arrange their schedules and workspaces. Additionally, employees who stay with the company for more than two years can consider taking recharge breaks or spending time on important personal projects."

Similarly, at Wipro, a company specialising in personal care products, beyond creating a flexible working environment and providing career development opportunities for young people, the business also engages in activities to bridge the generational gap.

Specifically, every month, all four offices nationwide host 'Happy Sharing' activities, where participants share stories and work challenges, fostering understanding and support among colleagues.

Management teams also experience 'a day as Gen Z', participating in activities typical of this generation such as dressing in Gen Z style, making TikTok videos, drinking bubble tea, and attending workshops to understand Gen Z's thoughts on an ideal working environment.

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