Criteo teams up with Tugo and five Asia-Pacific airlines

The alliance of travel airlines, operator, and technology provider will create a seamless online purchase journey to satisfy the growing demand for premium tours in Vietnam

The airlines include Vietnam Airlines, Air China, Singapore Airlines, Brunei Airlines, and Qatar Airways.

As part of the one-year partnership, Criteo will provide retargeting solutions that enable Tugo to reach its target customers and promote premium tours with flights from partner airlines. Through the partnership, Tugo aims to position itself as a premium tour operator that provides customers with high-quality transportation and accommodation.

The move comes as Vietnam caters to an increasing number of international and domestic tourists, driven by a rapidly-expanding middle-class. Vietnam was crowned “Asia’s Leading Destination” at the 2018 World Travel Awards.

“Over the past few years, we have been seeing stronger consumer demand for premium travel services,” said Nguyen Minh Bao, founder and CEO of Tugo. “With this partnership, we hope to provide premium travel experiences that satisfy the needs of the modern Vietnamese traveller – collaborating with major national airlines in the Asia-Pacific region for high-quality transportation.”

“Our experience with Criteo has been amazing thus far, their solutions provide us with insights into our customers’ travel booking preferences and readiness to purchase. We are excited to have Criteo as a partner again as we work to deliver a better travel booking experience.”

Vietnam’s growing digital economy is driving online travel bookings on websites and mobile apps as Vietnamese people become more mobile and app-savvy. This trend was observed in Criteo’s “The Big App Commerce Opportunity in Vietnam” study, where more than four out of five consumers said they prefer to purchase products and services on mobile apps than mobile websites.

“We encourage travel operators to join us in adopting new technologies and digital solutions to better reach and engage end-users,” said Alban Villani, managing director, SEA-Pacific, at Criteo. “We look forward to fostering co-operation between tour operators and airlines and accelerating the growth of Vietnam’s travel industry with Criteo’s multiple technology solutions powered by its AI Engine to meet the needs of modern marketing, whether it is looking to achieve awareness, consideration or conversion.”

Criteo is transitioning to a multi-solution technology partner, fuelled by a unique data set where it sees 1.9 billion monthly active shoppers and more than $800 billion in transactions globally, powered by AI. Criteo’s solutions continuously engage the customer throughout the purchasing journey by serving personalised ads based on travellers’ browsing behaviour.