Sanrio and Rody Launch Lunar New Year Collection

Sanrio and Rody Launch Lunar New Year Collection

The character brand partnered with the inflatable toy company to create limited-edition daruma doll plushies featuring eight popular Sanrio personalities.
Sanrio Puroland launches new parade for 35th anniversary

Sanrio Puroland launches new parade for 35th anniversary

The Tokyo theme park unveils a special parade as part of its anniversary celebrations to delight visitors.
Hello Kitty to make bullet train debut in Japan

Hello Kitty to make bullet train debut in Japan

Hello Kitty has already found its way onto bus and aircraft services - and is now set to make its debut on Japan's iconic bullet train.