Elevating journalistic standards for all
Dr. Nguyen Tri Hieu - Chairman, Advisory Council, United Capital Management
As an English-language newspaper, Vietnam Investment Review focuses on foreign investors and business people as its readership. The newspaper’s financial and investment analyses and commentary reflect a scientific approach and hands-on economic experience, and are well known throughout the country.
Articles on topics like culture and tourism lighten up the sometimes heavy economic news while, at the same, promote the beauty of our Vietnam.
Overall, the newspaper keeps its objectivity, though sometimes I wish it would go more into the nuts and bolts of economic issues, such as bad debts and the negative aspects of the banking industry. While VIR does mention these issues regularly, I wish there would be more in-depth analyses on such problems.
From the perspective of a foreigner who lives and works in Vietnam, the information delivered by VIR is often appropriate as domestic media has certain limitations. However, more objective in-depth information and analyses of the current economic situation would always be welcome.
Nevertheless, VIR is more recently focusing a bit more on the right issues, publishing more in-depth analyses and criticism on investment, commerce, and finance. But I would like to see even more articles on this, especially when it comes to foreign direct investment. Foreign investors pay much attention to risks to assess investment opportunities. So, in order for them to make the right decisions and remain in control, they need to be able to grasp the current situation and risks.
That is where I see VIR’s role and responsibility; to help investors clearly see the overall picture, as well as understand specialised fields like energy, real estate, and tourism.
To do so, VIR needs to have more critical voices, for instance from reputable domestic and overseas analysts, as it is these opinions that investors will value, especially if they come from more developed countries.
Always moving in the right direction
Dr. Tran Ba Dung - Head of Professional Affairs, Vietnam Journalists Association
As Vietnam Investment Review is about to turn 30, I would like to give some suggestions for the newspaper to continue bolstering its position and prestige after nearly three decades of development.
I am very happy to see that VIR has taken the right steps to adapt to the development trends of modern media in Vietnam. For instance, I find that the presentation of information in clear and concise graphics helps the reader to understand complex matters not only easier but also deeper, especially when it comes to economic facts.
Thus, I hope that VIR will continue to use the advantages of images, graphs, and other illustrations to support its articles and further establish a converged newsroom.
Another key aspect for the newspaper is to identify and connect with the correct target readership – investors, businesses, entrepreneurs, and managers. This connection and the right articles aimed for this target group will help VIR to maintain and further develop its own identity.
When investors and businesses find the information and news they want, have waited for, and that helps them solve some of their questions and problems, then VIR has been successful.
Lastly, besides the investment in human resources, facilities, and technology, there is one factor for success that does not get mentioned often – an abundance of mutually-shared energy. If each employee runs in their own direction, it becomes difficult to succeed.
Therefore, there must be a dynamic and responsible working environment that stimulates dedication so that each person feels ready to innovate, restructure, and overcome challenges – no matter how much work or pressure there is.
With such a team, VIR will surely overcome any hurdles and continue to advance.