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Bearing the tagline Clean Home, Clean Future, the programme depicts the Unilever Home Care brand's belief in the fact that Vietnamese consumers deserve the best products to take care of their families while enjoying doing their housework effectively and being inspired to build a cleaner and safer planet for future generations.
|Unilever's Clean Future commits to 100 per cent biodegradable formulations in its Home Care products|
Do Thai Vuong, Sustainable Business and Communications vice president at Unilever Vietnam said, “Climate action is one of the key sustainable development activities that Unilever Vietnam devotes great efforts to through specific goals. We are working to control greenhouse gas emissions within our operations, our value chain, and our brands. The Clean Future campaign from the Home Care category demonstrates our brands’ firm commitment on the journey to accompany Vietnam to achieve net-zero carbon emissions by 2050.”
The Clean Future initiative outlines three key commitments that are focused on consumers’ health and climate action:
- Eliminating 100 per cent of fossil-fuel-derived carbon from Home Care products by 2030
- Using 100 per cent biodegradable formulations in Home Care products
- Reducing the amount of virgin plastic and utilising post-consumer recycled plastic (PCR) in packaging. Specifically, by 2025, 100 per cent of Home Care product packaging will be reusable, recyclable, or biodegradable, and more than 25 per cent will use PCR
|Omo to obtain plant-based formula that is better for consumers’ health|
The Home Care category from Unilever Vietnam is implementing two action pillars.
Firstly, researching and developing better product formulations, specifically:
- Developing product formulations with a focus on water efficiency and biodegradability
- Utilizing 100 per cent renewable or circular feedstocks
Secondly, promoting sustainable packaging, including:
- Driving the recyclability of product packaging
- Increasing the use of PCR plastic
- Implementing activities to encourage consumers to reuse packaging and refill products into old empty bottles at home
- Coordinating with partners to drive product packaging segregation and collection at source
Brands and products are at the core of business at Unilever Vietnam. To achieve its climate targets, the company requires plans and action to reinvent and renovate its products from the inside out.
This means paying attention to not only product formulation ingredients but also the product packaging through the model Less Plastic, Better Plastic, No Plastic.
This helps the company improve the planet’s health by reducing greenhouse gases and consolidating its brand position in consumers’ hearts.
Currently, several products from Omo, Comfort, Sunlight, Cif, and Lifebuoy fulfil the criteria of product formulation, water efficiency, and biodegradability.
In addition, the bottles of some products from Comfort, Sunlight, Cif, Lifebuoy, and Vim also contain 100 per cent PCR plastic.