Emphasis put on Vietnam’s national branding and global business
May 13, 2022 | 08:00
Academic and industry experts believe it's time to take a comprehensive and concrete approach to building Vietnam's national brand to foster the nation’s rise to a next-level economy.
Trademark trickery blurs rice status
May 04, 2021 | 00:00
Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agenies. Nevertheless, the renowned ST25 rice could still participate in next year’s World Rice competition, and thus secure fame for one of the most important export goods of the nation.
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