Vietnam shifts national brand focus from visibility to value
April 17, 2026 | 17:20
Vietnam is repositioning its national brand as a driver of competitiveness rather than just an external showcase, officials say.
National Brand Week aims to elevate Vietnam's global competitiveness
April 16, 2026 | 15:09
Vietnam National Brand Week opens in Hanoi, aiming to shift the country's brand strategy beyond traditional trade promotion.
Vietnam strengthens green branding
April 20, 2023 | 17:18
Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.
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