Proper brand protection strategy: urgent requirement for enterprises
May 17, 2021 | 11:25
Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.
ST25 and building up a protected trademark
May 14, 2021 | 14:00
ST25 rice - also known as Soc Trang fragrant rice, yielded from the ST25 rice variety - is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.
From humble start to world’s best rice
May 11, 2021 | 12:39
The Vietnamese rice sector was shocked last month when companies from the US and Australia attempted to attain the trademark for ST25 rice.
The hoops to jump through for global brand protection
May 05, 2021 | 10:00
With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.
Trademark trickery blurs rice status
May 04, 2021 | 00:00
Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of the responsible government agenies. Nevertheless, the renowned ST25 rice could still participate in next year’s World Rice competition, and thus secure fame for one of the most important export goods of the nation.
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