150 years of SABECO: A journey through Vietnam’s brewing heritage

150 years of SABECO: A journey through Vietnam’s brewing heritage

To commemorate 150 years of contributing to Vietnam's brewing industry, SABECO launched its "150 Years of a Living Legacy: Ever Growing, Ever Reaching" campaign on September 10.
SABECO celebrates 150 years with new meaningful strategy

SABECO celebrates 150 years with new meaningful strategy

SABECO has blended heritage, community, and innovation in a year-long campaign, turning its 150th anniversary into both a national celebration and a forward-looking business strategy.