The hoops to jump through for global brand protection
May 05, 2021 | 10:00
With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.
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