Green consumption trends on the rise in Vietnam

Green consumption trends on the rise in Vietnam

Green consumption is rapidly gaining momentum in Vietnam thanks to increased awareness of environmental protection and sustainability.
Vietnamese consumers double online shopping frequency

Vietnamese consumers double online shopping frequency

Vietnam is increasingly embracing online shopping.
Seizing opportunities in F&B

Seizing opportunities in F&B

With an average annual growth rate of over 10 per cent, the food and beverages (F&B) market in Vietnam is a dynamic sector. Director of Consumer and Marketing Insights at NielsenIQ Dang Thuy Ha discussed with VIR’s Oanh Do the latest consumer trends helping businesses achieve success in the market.