Middle-class seeking luxury
September 04, 2024 | 10:25
Vietnam is emerging as a key market for luxury brands, driven by robust economic growth, an expanding middle class, and a rising number of ultra-wealthy individuals.
Luxury brands struggle to find their voice
October 31, 2011 | 07:01
An emerging wealthy class with sufficient disposable income was enough to attract international luxury brands and premium shopping malls sprouting up throughout key cities in Vietnam, all vying for a piece of the golden pie.
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