The smallholder role in commodity chains

The smallholder role in commodity chains

During a field trip in 2022 to K’Bay village in a distant commune in Sa Thay district of the Central Highlands province of Kon Tum, we encountered A Diu and his wife, both of the Ro Ngao ethnic group, who were tending to their little coffee patch. I inquired as to where A Diu sold the harvested coffee.