Vietnam's FMCG market suffers turbulent year

Vietnam's FMCG market suffers turbulent year

Unfavourable economic conditions have damaged consumer confidence.
Grow more with less: Leverage digital touchpoints to thrive despite challenges

Grow more with less: Leverage digital touchpoints to thrive despite challenges

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
COVID-19 affects Vietnamese consumers’ FMCG purchase behaviours

COVID-19 affects Vietnamese consumers’ FMCG purchase behaviours

The COVID-19 outbreak has hit fast-moving consumer goods (FMCG) businesses but not all categories and retailers will suffer negative impacts, according to global data and consulting company Kantar Worldpanel.
60 per cent of urban households to buy consumer goods online: study

60 per cent of urban households to buy consumer goods online: study

Sixty per cent of households in urban centres like Ha Noi, HCM City, Da Nang, and Can Tho will buy fast moving consumer goods online by 2025, according to Kantar Worldpanel, a global data, insights and consulting company.
FMCG finds new growth momentum in online channels

FMCG finds new growth momentum in online channels

Digital technologies have sped up the evolution of retail and changed buying habits – providing a new driver of growth for fast-moving consumer goods (FMCG).
From traditional to modern shoppers

From traditional to modern shoppers

Vietnam’s retail market is facing major challenges such as unstable economic conditions, unfavourable infrastructure and underdeveloped distribution systems.