World's top soju brand JINRO signs BTS's V as new brand partner
July 03, 2026 | 14:47
JINRO, the world's best-selling soju brand, appointed V of BTS as a brand partner, targeting stronger consumer connections through one of K-pop's most globally recognised artists.
JINRO and Netflix join forces for global campaign on Season 3
June 11, 2025 | 13:53
K-culture and iconic spirits collide in a bold crossover with worldwide appeal.
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