Big brand considerations in M&As
July 18, 2012 | 15:21
Richard Moore, managing creative director of Richard Moore Associates, with over 40 years of helping companies build strong brands, shares the branding insights in mergers and acquisitions.
Time to embrace branding
September 05, 2011 | 09:41
Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image for their project and themselves, writes Richard Moore.
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