Extending Vietnam’s export value chain via hybrid promotion

Extending Vietnam’s export value chain via hybrid promotion

Using hybrid trade promotion models, including online methods, have helped Vietnamese exporters save costs, shorten distances and time, and increase the number of accessible markets and potential customers, thereby contributing to Vietnam’s positive export performance in the past two years. Last year, Vietnam’s total export turnover reached $336.25 billion, up 19 per cent over the previous year.