With the development of new digital services, especially ones consuming large amounts of bandwidth, such as high-quality video streaming, some internet service providers (ISP) have started prioritising certain traffic – such as their own services or the services of their business partners – based on their business needs and plans. They justify this a discriminatory approach by citing the need to raise funds to further invest in their networks. Net neutrality proponents strongly fight back against such plans arguing that this could limit open access to information and online freedoms, and stifle innovation.