expenses

Firms spend heavily on brand promotion

September 05, 2018 | 08:34

In the race for market share, most firms are resorting to use the media as a weapon for brand promotion and do not hesitate to spend large to pursue their goal.

Ad expense rules need reform, chambers say

February 04, 2013 | 16:20

Despite an expected increase on the cap on advertising and promotion expenses, the business community in Vietnam has continued proposing to eliminate the cap entirely, which many say will help create a fair and competitive environment.

Making sense of A&P expenses

February 28, 2011 | 20:39

“Current regulations do not seem to provide guidelines as to the tax treatment of certain A&P expense items or, if they do, still leave room for interpretation from both the taxpayers and the authorities”