Sports not outsider in digital transformation process

Sports not outsider in digital transformation process

Over the past years, many areas have been making changes to keep up with the Fourth Industrial Revolution, and sports are not an exception.
E-sports teams to compete at regional tourney prior to SEA Games 31

E-sports teams to compete at regional tourney prior to SEA Games 31

Six teams from Vietnam, Laos and Thailand will compete at the E-Sports Mobile Legends: Bang Bang tournament titled ‘MSC Mekong Qualifier 2022’, ahead of the upcoming 31st Southeast Asian Games (SEA Games 31) scheduled for May, the Vietnam Recreational E-sport Association (VIRESA) announced on April 15.
Vietnam’s e-sports to strengthen position at major arenas

Vietnam’s e-sports to strengthen position at major arenas

Vietnamese e-sports have witnessed strides over the years as the country’s holding and participation in regional and international events is strengthening its position at major arenas.
E-sports debut in SEA Games, but Olympics remain distant

E-sports debut in SEA Games, but Olympics remain distant

E-sports edged further into the mainstream sports world with this week's debut at the Southeast Asian Games, but the holy grail - Olympic recognition - remains stubbornly out of reach.
Developing e-sports in Vietnam

Developing e-sports in Vietnam

With the fast development of e-sports in Vietnam, Nguyen Thanh Hung, director of e-sports development at VNG, shared his ideas to develop the market.
Right legislative approach for e-sports in Vietnam

Right legislative approach for e-sports in Vietnam

As electronic sports (e-sports) gain ground in Vietnam, they make for an exciting, and already tremendous segment of the entertainment industry – which is largely unregulated for now.
Rising star of e-sports world

Rising star of e-sports world

With the number of players forecast to reach 26 million in 2019, electronic sports (e-sports) are a rising star of the Vietnamese and global entertainment industry. Kim Huong Thu reports.  
Sports marketing continues to boom to make brands matter

Sports marketing continues to boom to make brands matter

Sports marketing is quickly gaining ground in Asia as more global events like the Olympic Games are held in the region and brands recognise the powerful impact of sports. Scott Kronick, chief executive of Public Relations & Influence at Ogilvy Asia, shared his thoughts with VIR’s Nam Phuong on this rising trend.
E-sports opportunities in Vietnam

E-sports opportunities in Vietnam 1

Electronic sports (e-sports) is the rising star of the entertainment industry and Vietnam currently holds a significant advantage in this high-value business.