Enforcing robust advertising legislation in Vietnam
April 06, 2023 | 15:00
Not an exaggeration as the saying seems to be, digital advertising produces a turbocharged effect on the rise of the modern internet. Algorithmically targeted programmatic advertising not only drives innovations but also democratises opportunities for companies wishing to reach diverse population demographics. Cross-border advertising services are thus increasingly offered to anyone who aims to achieve mass persuasion and scale up globally.
Crafting balanced treatment in cross-border advertising
September 22, 2021 | 19:17
To enforce more rigorous control of cross-border advertising activities, the Vietnamese government issued Decree No.70/2021/ND-CP on July, which took effect on September 15. Thai Gia Han, junior associate at Indochine Counsel, pores over the new conditions applicable to digital advertising in Vietnam and how these impact those who provide cross-border advertising services.
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