Ogilvy APAC study: 93% of consumers quietly disengage when brand believability slips
July 02, 2026 | 15:52
Ogilvy's inaugural APAC 2026 Believability Index found 93% of APAC consumers disengage without complaint when they lose trust in a brand, prompting the firm to launch an AI Believability Agent to predict and prevent silent churn.
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