GAC at the Canton Fair: Exploring a New Collaborative Model of Globalization for Chinese Enterprises - Products, Ecosystems, and Culture

GAC at the Canton Fair: Exploring a New Collaborative Model of Globalization for Chinese Enterprises - Products, Ecosystems, and Culture

By foregrounding cultural narratives alongside product specs, the manufacturer tests whether storytelling can function as a non-tariff differentiation tool in markets where price parity is increasingly assumed.