Vietnam climbs higher on Brand Finance’s Global Soft Power Index 2021

Vietnam climbs higher on Brand Finance’s Global Soft Power Index 2021

Vietnam is the only nation in ASEAN jumping 2.5 points on Brand Finance’s Global Soft Power Index 2021 from 50th to 47th globally.
Viettel brand value goes up 32 steps to $6 billion

Viettel brand value goes up 32 steps to $6 billion

Viettel remains the highest-ranking telecommunications brand in Southeast Asia and the only Vietnamese brand in the Brand Finance Global 500 2021 Ranking.
Nine Vietnamese banks increase global brand finance ranking

Nine Vietnamese banks increase global brand finance ranking

Nine Vietnamese banks made it on the Brand Finance Banking 500, including Agribank, Vietcombank, VietinBank, VPBank, BIDV, Techcombank, MB, Sacombank, and ACB.
Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.
Vietnam’s national brand valued at 247 billion USD

Vietnam’s national brand valued at 247 billion USD

Vietnam’s national brand in 2019 was valued at 247 billion USD by Brand Finance, up 12 billion USD compared to 2018.