Vietnam is the holy grail for global beer companies, with the market continuing to grow while many others have flatlined, but the competition is fierce.

Success only comes to businesses that combine necessary factors such as a strong will, aspirations, authenticity, and a certain synergistic ability. Tan Hiep Phat Group is one such business, and is currently writing the story of a Vietnamese brand with the ambition of reaching the global market. Tuong Vi reports.

By investing $300 million to build three new plants in 2013, Tan Hiep Phat Group now has a daily capacity of three million litres of beverages. The company's products are consumed in Vietnam and nearly 20 countries in the world. As a billion-dollar business, Tan Hiep Phat is creating a new human resources (HR) management model, which it temporarily named “Participative leadership model” to facilitate the company's ambition of sustainable and everlasting development.

Starting off as a small family-run business, by developing an exceptional operational system in accordance with international management standards and practices, Tan Hiep Phat Group has made leaps and bounds towards its aspiration to reach out to Asia and gradually position itself as a Vietnamese enterprise that is worth billions of dollars. Tran Uyen Phuong, deputy general director of the group, said that it would be difficult for someone to change the world on their own, but with the proper team for company, nothing is impossible. Tan Hiep Phat welcomes those who share the same mindset and wishes to build a team to shore up support for its vision.

Tran Uyen Phuong, deputy general director of Tan Hiep Phat Group, Vietnam’s largest beverage company, shares with VIR’s Kim Duc the core values behind the company’s growth and its corporate social responsibility record, particularly the smart usage of water resources in production, looking for sustainable development.

Vietnamese beverage maker Tan Hiep Phat Beverage is seeking foreign partners to buy its stake worth $2 billion.

Vietnamese beverage maker Tan Hiep Phat Group and its flagship energy drink have grabbed national headlines again as a consumer found an alleged fly inside an unopened bottle of Number 1.

Tan Hiep Phat Group, the maker of several popular drinks in Vietnam, is being boycotted on the Internet and scrutinized by the country’s consumer association, only days after winning a lawsuit that sent one of its consumers to prison.

Vietnam’s leading beverage maker Tan Hiep Phat has made a rapid reaction to Arsenal’s unofficial mascot on the Hanoi leg of the English football club’s pre-season Asia tour.

Leading domestic soft drink maker Tan Hiep Phat Group has a thirst to battle foreign-invested firms in the ready-to-drink tea market.

Number One Chu Lai Joint Stock Company under Tan Hiep Phat Group on Tuesday commenced work on a beverage factory in Bac Chu Lai Economic Zone in Quang Nam province with total investment capital of over VND1.8 trillion (around $90 million).