To a business, particularly a foreign-invested enterprise, developing close ties with local communities through practical corporate social responsibility (CSR) activities is essential to creating a stable, growing and prosperous relationship. The steelmaker Posco VNPC exemplifies this ideal.
The dreams come true
Hoang Thi Diep is an elderly woman in her eighties who resides in Cam Doai commune, Cam Giang district in northern Hai Duong province, some 58 kilometres from Hanoi.
Her difficult subsistence is known to everyone living in this area. Despite her old age, she still has to toil for a living to feed herself and a disabled son after two daughters left the home village in the search for food years ago.
Getting to know her situation, Korea’s Posco VNPC, a business positioned in the district, has helped her family construct a solid house, with work to be finished in the near future.
“I am very happy. Thanks to the state and kind hearts I have better living conditions to take care of my son,” said Diep.
Diep’s case is not unique. Posco VNPC has also financed the building of a gratitude house to the family of Nguyen Cong Go, also in Cam Giang district. Go has laboured all his life but the meager income is only enough to cover everyday essentials. He never thought he could afford a solid house, but Posco VNPC has made his dream come true.
Carrying deep sympathy with lonely people in the province, Posco VNPC started in 2012 to work with Cam Giang District Fatherland Front to come up with practical aids such as building charity houses for old people who face hard living conditions. Five such families will receive houses by the end of this year.
Living in solid houses built with funding from Posco VNPC the elderly, less fortunate people in Cam Giang district can now set their minds at ease. Close to them are people who always willingly lend their hands to help smooth hardships.
The house of affections
Posco VNPC employees also expressed kindness by bringing gifts to the kids at Hai Duong Social Support Centre.
This has turned into a routine act of the company every first Friday each month from early year. The gifts are practical items to the centre for students and teachers like rice and stationery.
Founded 30 years ago, the centre was now home to orphans, disabled children and those from war invalids’ or revolutionary martyrs’ families, according to centre deputy director Tran Van Nghien.
Despite limited resources, the centre pays due heed to training the kids in communications skills and others to help them grow into responsible citizens. There the children also receive vocational training courses while disabled children get rehabilitation courses.
In addition to gifts like food and confectionary, Posco VNPC has bolstered the centre’s educational capabilities with the donation of modern computers to help the kids learn about the outside world through vivid images.
Initially illiterate children who hold passive attitudes towards life are having a better opportunity to carve out a more meaningful, fulfilling role in the society. Their endeavours would be much bumpier if they did not get support from helpful people.
To Posco VNPC, doing business is not simply an endeavour to generate profits. Cultivating ties with local community via practical CSR activities was important, marking the company’s maturity and stable growth, said the company’s general director Kim Hyun Tae.
Posco VNPC, under Korea’s Posco Group, entered the Vietnamese market in July 2009 carrying an initial target of helping the steel maker effectively tap on Vietnam’s northern market.
In December 2009, the company built a factory processing steel items and non-ferrous metals in Phuc Dien Industrial Zone in Hai Duong province’s Cam Giang district.
From 2010, parallel to developing its production and business, the company began handling CSR activities like recruiting local residents to work at the factory with stable incomes and building gratitude houses among others.
In November 2012 the company received CSR 2012 award donated by the Korean Trade and Investment Promotion Agency and the Republic of Korea’s Ministry of Knowledge Economy.