NEU-MB Digital Hub aspires to facilitate digital banking experiences for students

March 31, 2022 | 16:27
MB Bank and the National Economics University (NEU) jointly launched the NEU-MB Digital Hub on the morning of March 30. The fresh space seeks to equip NEU students with avantgarde digital banking services from MB.
NEU-MB Digital Hub aspires to facilitate digital banking experiences for students

As a tech-driven bank, MB has digitalised its business with a considerable emphasis on online presence. Thus, a software development methodology known as agile has been integrated into the NEU-MB Digital Hub.

In contrast to other existing means, an agile approach allows banks to adopt transparent, data-driven practices while also testing and learning on the fly. An important underlying concept of the method is a greater emphasis on addressing customers' demands than just producing goods and back-end technology.

NEU students can benefit from the agile way in terms of adaptable planning, early delivery, and constant improvement.

The project's board has worked closely with NEU to develop the most appropriate and exceptional technical and infrastructural solutions, with the mission of providing a seamless digital experience.

Examples include an ATM positioned right in the Digital Hub, as well as large displays for presentations and concept pitching sessions in a sleek design, which give the hub a greater sense of purpose.

NEU-MB Digital Hub aspires to facilitate digital banking experiences for students
Vice chairman of the board cum CEO of MB, Luu Trung Thai, expects the fresh hub to provide in-depth understanding of a banks’ digitalisation

Luu Trung Thai, vice chairman of the board cum CEO of MB, acknowledged the significance of the project emphasising, "By deploying the NEU-MB Digital Hub, we hope to assist young and digital-savvy learners in experiencing and comprehending the real-world digital transformation, which ultimately benefits the quality of training at NEU."

Thai also expressed his delight that the NEU-MB Digital Hub was inaugurated just in time for the school's reopening, signalling a promising future for the two institutions' long-term collaboration.

NEU-MB Digital Hub aspires to facilitate digital banking experiences for students
Assoc. Prof. Dr. Pham Hong Chuong applauded the close-knit relationship between the two parties

This event was attended by the NEU's rector, Assoc. Professor, Dr. Pham Hong Chuong, who spoke about the university's ongoing efforts to foster technological advancements.

"As one of its primary projects, the NEU-MB Digital Hub serves as a connection between both sides,” he said. “It is necessary to foster an adaptive and digitally-driven culture across the board.”

Besides assisting the banking and finance faculty, the NEU-MB Digital Hub covers a wide variety of intensive training disciplines and courses at the university, many of which are centred on fintech and wealth management. This area will also serve as a platform for key events and activities, boosting creative entrepreneurship and innovation.

This is MB's third university-based Digital Hub, along with Hanoi's Foreign Trade University and the Banking Academy of Vietnam.

The project is regarded as an excellent training and teaching platform by many prominent institutions thanks to its modern facilities that effectively demonstrate the progress of digital banking and customer-centric products.

By Hien Nguyen

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