Nestlé Vietnam rolls-out fresh low-sugar milk products

The new milk products of Nestlé Vietnam are not only rich in flavour but offer abundant nutrients for healthy growth

With the new low-sugar line, the consumers have more choice for their taste, besides the company’s common line and fruit flavours, all satisfying balanced nutrition requirements under recommendations from health organisations.

“The new instant low-sugar milk and other nutritional drinks of Nestlé Vietnam are a testament to the company’s non-stop efforts to listen to and grasp increasingly diversified and strict demands from consumers for product quality improvements,” said Ali Abbas, director of MILO and dairy products at Nestlé Vietnam.

Nestlé Vietnam’s multi-aroma instant milk products, featuring the Nutristrong recipe from Swiss group Nestlé, are the fruition of longs years of study by Nestlé about the habitus as well as nutrition conditions of Vietnamese children.

Each milk pack provides 25 per cent of the daily calcium demand necessary to ensure bone strength, plus multiple micronutrients such as vitamins A, B6, B8, B9, and D, helping the kids to grow stronger when confronting daily challenges.

Recent statistics show that consumers show an increasing appetite for low-sugar milk products. March 2019 market survey figures by market research firm Nielsen Vietnam showed that instant low-sugar milk products witnessed a 42 per cent jump on-year in use volume.

As part of the series of activities to improve consumers’ health, Nestlé Vietnam has recently inked a memorandum of understanding with the Ministry of Health’s General Department of Preventive Medicine to cement co-operation in improving the Vietnamese community's knowledge about nutrition and creating methods to identify nutrition content in some kinds of food and drinks based on the nutrition demands recommended to Vietnamese people.

Nestlé Vietnam began printing the Nestlé nutritional compass on each packet of the company’s products under the parent company’s global instructions. The move helps consumers to clearly know the nutrition value of each product, from there choosing for themselves and their family members the most suitable items.