The initiative is being launched in Vietnam by Nestlé as part of its sustainable development goals, with the company aiming to use more than 16 million paper straws in all of its Milo Breakfast drink products to be sold in markets within the year.
|Nestlé has switched to paper straws for its Milo Breakfast drink |
Starting from this month, consumers and shoppers will find that their favourite Nestlé Milo Breakfast drink now comes with a paper straw.
The switch to paper straws demonstrates Nestlé Milo’s commitment to supporting Vietnam in achieving its green goals for the future; the Vietnamese government currently targets a 75 per cent reduction of plastic waste in beaches and oceans by 2030. It is also in line with Nestlé’s own global commitments to reduce its own plastic use, aiming to make 100 per cent of its packaging recyclable and reusable by 2025.
While Nestlé Milo Breakfast drinks now come with paper straws, the delicious chocolate and malt flavour that Vietnamese children love and enjoy will remain unchanged. The paper straws in Nestlé Milo Breakfast drinks were produced and tested using European standards, ensuring that they can be safely used without changing the taste and aroma of the drinks. Also, Nestlé Milo Breakfast’s paper straws are also easily bendable, so kids can have fun while enjoying their favourite flavorful drinks.
Ali Abbas, head of Nestlé Vietnam’s Dairy Business, shared that launching paper straws for Milo Breakfast products “is one of our real actions to bring real impact to the environment. This is a long journey, and we are constantly striving to come up with and execute new initiatives.”
“With this pilot initiative, we hope to inspire positive change among our consumers and enjoin them to do their part to help the environment. Every small action we do today can have a big, positive impact tomorrow if we all work together,” he added.
Nestlé MILO Breakfast products with paper straws are available nationwide in all Co.opmart and Co.opXtra stores, which is also one of the first supermarket chains in Vietnam encouraging consumers to pursue a green lifestyle. The distribution of these products will be extended to various retail channels within the year.