Japanese EM technology could be a game changer

November 22, 2023 | 16:14
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Effective Microorganism (EM) technology could be a game changer for cosmetics, as it uses only naturally occurring microorganisms. Bui Bich Lien, CEO of EMcom Investment and Trading JSC, spoke about EM technology and EMcom's products at the 2023 Sustainable Development Conference organised by VIR on November 16.
Japanese EM technology could be a game changer

What first brought you to Japanese EM microbiological technology?

It started quite accidentally when I was working as a manager for a renowned fashion company more than 10 years ago. At that time, I had some health problems. My body was too sensitive to absorb certain minerals and reacted strongly to chemical preservatives and additives in food. I suffered from severe allergies and fatigue due to a lack of nutrients.

The process of seeking clean food prompted me to make a risky decision and give up my burgeoning career in the fashion industry to switch to organic farming, through which, I have gained a better understanding of Japanese microbiology technology.

EM technology is considered a next-gen technology as it can contribute to solving environmental pollution and promotes green production, especially in the agricultural industry. EM technology can treat environmental pollution without using chemicals.

This type of technology was developed by Professor Teruo Higa in 1982 and applies microbiological technology by activating five strains and 80 types of beneficial microorganisms available in the soil, water, and air to create a powerful probiotic system that repels harmful microorganisms for a clean, safe, and natural environment.

After successfully applying EM technology in agriculture, why did you switch to household and personal-hygiene products?

Over more than eight years of organic farming using EM technology, I have seen the benefits that this technology brings, such as creating high-quality, sustainable organic food sources, so want to promote this technology in other areas to bring more value to the community.

In addition to providing nutrition for the body, we realised that the living environment around us can also be improved by EM technology and by applying it to the EMi Balance home care product line, we hope to create new, high-quality, and balanced lifestyles that are in harmony with nature.

Families can live in a fresh, relaxing space under the protective barrier of microorganisms. The harmful pollution found in wastewater can be significantly reduced, helping rivers and lakes stay clean, and the country meet sustainable development criteria.

Japanese EM technology could be a game changer

Can you tell us more about the all-natural ingredients found across the product line?

Our production philosophy is simple, the aim is to create a balanced life. For millions of years, living organisms on Earth have lived in a harmonious state, balanced over millions of years of continuous evolution. Human beings need to learn how to live with Mother Nature through these principles of balance, something we keep in mind during our research and development activities. We rely on nature to create effective and safe products that act as a natural shield for our health and wellbeing.

We have created a healthcare and living environment ecosystem using Japanese EM microbiological technology called EMenvi, the first of its kind in Vietnam. EMenvi comprises EMi Balance home care, EMbe Nature skin care, and EMpet pet care products. The main ingredients for our products are all made from molasses and natural essential oils, fermented using microbiological technology.

All product lines have the same mechanism, using probiotics to clean without any toxic chemicals, eliminating harmful bacteria quickly, adding beneficial microorganisms to the living environment, and reducing pollution.

What are the benefits of this technology for sensitive skin?

Skin diseases cost the US healthcare system $75 billion a year. Vietnam is located in the tropical belt with a hot and humid climate, and the weather changes continuously with the seasons. As a result, there are many types of skin disease and allergies that develop and spread, causing discomfort for many.

Several of my relatives, friends, and colleagues suffer from allergies and dermatitis that cannot be completely cured. We hope to reduce their discomfort with the EMbe Nature bath, shampoo, facial wash, and hygiene product line.

The way EMbe Nature and other EMenvi product lines work is quite similar, with natural antibacterial cleaning properties and a pH < 5, they are friendly to the skin. Beneficial microorganisms quickly eliminate and inhibit the growth of harmful bacteria. Probiotics create enzymes and vitamins that naturally increase skin moisture and softness, while also strengthening the immune system.

Moreover, those who regularly supplement with probiotics can reduce acne and slow down the skin-ageing process. Most importantly, it is suitable for all ages.

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By Thanh Van

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