Different from the importance in regular trade, efficient logistics is essential for the development of the e-commerce industry. We know that the e-commerce business is largely facing direct consumers. These buyers usually have very high expectations of logistic speed, and efficient logistics plays a significant role in improving customer satisfaction.
|E-commerce can be the key for success in logistics/ illustration photo/ Source: freepik.com |
This point is strongly certified in the contrast of cross-border e-commerce and local e-commerce. Statistics from a certain e-commerce platform shows that the goods return rate in cross-border shops is at least double compared to that of local shops. Why? The unbearable speed of cross-border logistics takes away the joy of purchasing.
Another issue is the cold chain. The categories for e-commerce are mainly consumer goods, among which a significant proportion is food. The transportation of food undoubtedly increases the difficulty of logistics. Most food must be transported with a cold chain throughout the entire transportation process; this again highlights the importance of logistics in the e-commerce industry.
So, e-commerce covers only the transaction process of goods, while logistics realises the delivery process of goods and ultimately forms a closed-loop transaction. In this regard, logistics guarantees the transaction of e-commerce and is an important part of it.
On the other hand, in order to better serve the e-commerce industry, the logistics industry is also constantly improving its service level and modern management methods. That is, the e-commerce industry is also constantly changing the logistics industry.
The traditional logistics industry required large-scale and centralised warehouse management, but with the rapid development of e-commerce, decentralised warehousing has become possible. This has brought online opportunities to many traditional offline sales scenarios.
For example, retail stores located in various street corners, apart from traditional sales methods, can take advantage of the convenience of warehouse and sales integration to offer efficient door-to-door delivery services in online transactions. This has brought incremental development to those shops.
The development of e-commerce has changed the business model of the logistics industry. Traditional logistics has been developing through competition, each constantly expanding its own scale and squeezing the development space of its peers. However, since the rise of e-commerce, its development is much faster than that of logistics.
In this case, logistics companies respond with cooperation. This has formed a networked and mutually beneficial cooperation model within the logistics industry. Each logistics company builds its own core competitiveness and moves towards common development through cooperation with peers.
The development of e-commerce business has also improved the modern management level of the logistics industry. The traditional single management and operation mode of logistics can no longer meet the needs of e-commerce business, so software management systems and corresponding hardware-supporting facilities in the industry have also achieved an upgrade in development.
Hou Hongbing - Vice president, Guangdong Chamber of Commerce of Importers and Exporters
By Hou Hongbing