Local pharma giants reaping rewards with new strategies

Local pharma giants reaping rewards with new strategies

While the shift to the hospital channel brought fruitful results for major pharma players in Vietnam in 2023, competition is forecast to heat up in the future.
Local pharma dives into ethical drugs

Local pharma dives into ethical drugs

Facing much tougher competition ahead, Vietnamese big pharmaceutical firms are seeking new solutions in order to delve deeper into the ethical drugs channel to shore up growth. However, creating and implementing such solutions will not be smooth sailing. Bich Thuy reports.