Full colour of e-commerce competitiveness
It is the first time the e-commerce retailers unite to celebrate the birthday of a member.
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| Lazada's homepage announcing the celebrations for its sixth birthday |
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| Shopee responded by the banner reading “Who needs a birthday? Deals are still shock, and prices are super low" |
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| Vingroup's e-commerce website Adayroi added the banner “Happy birthday friend” to its offer of free shipping for all items |
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| Lotte uses the promotion code “HAPPYLZD” to give a discount of 7 per cent on all items |
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| Tiki, perhaps the most enthusiastic, shot an entire commercial reel with celebrity Chipu with the motto “Unlimited promotion—Better than a birthday” to run through the three days of Lazada’s celebrations |
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| Three years ago, FPT’s Sendo also ran a promotion, saying “Not satisfied with your items from Lazada? Sendo is always ready to serve” and offering a VND100,000 ($4.4) promotion code for Lazada clients |
What the stars mean:
★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional
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