Australians value family recipes over money

• Nearly 2 in 3 (64 per cent) agree that these are more are more valuable than money**
• Over 18M million eggs are consumed in Australia each day
• Demand for eggs is up with Aussies consuming an average of 266 eggs per person per year
• World Egg Day takes place Friday 11th of October 2024

SYDNEY, Oct. 11, 2024 /PRNewswire/ -- Today marks World Egg Day, a celebration of the humble egg a small but nutritious kitchen staple that continues to stand the test of time in Australian diets. In fact, in the past year alone, Australians have consumed over 6.5bil eggs*.

Cheesy Tomato Pesto Puffs, Australian Eggs

Eggs play a starring role in many treasured family recipes. This World Egg Day, new research from Australian Eggs and YouGov reveals that nearly two in three (64 per cent) Australians with family recipes agree these are more valuable than money.

In pursuit of a coveted recipe, Aussies have revealed that they either have, or are willing to:

• Build a close relationship with the recipe holder (25 per cent)
• Try to sneakily locate the recipe (6 per cent or around 1 million Aussies)
• Forego a small monetary inheritance (5 per cent or around 1 million Aussies)
• Travel to get a recipe (13 per cent)
• Pay a significant amount of money (8 per cent)

Despite this eagerness to acquire treasured recipes, more than half of Aussies with family recipes (55 per cent) are determined to protect their family recipes at all costs, with over one in four (27 per cent) agreeing they would never share them.

Men are more willing than women to get protective of family dishes (61 per cent vs. 51 per cent), as are Gen Z and Millennials compared to Baby Boomers (64 per cent vs. 45 per cent).

When asked about tweaking a family recipe, (46 per cent) of Australians** said they would never dare alter a family dish.

Tradition vs. trends

While two in three (66 per cent) Aussies have tried a trending social media recipe, 82 per cent agree a family recipe is superior to a trending dish. Additionally, 84 per cent would be more impressed if someone cooked them something using a family recipe than a trending social media recipe.

When it comes to eggs, nostalgia and tradition are hard-boiled into our culture. Over 90 per cent of Aussies say they have been enjoying one or more egg dishes since childhood, with scrambled eggs and toast (69 per cent) and omelettes (66 per cent) leading the way.

Celebrate World Egg Day

To honour generations of eggs-cellence, Australian Eggs has released a range of new egg-centric recipes for World Egg Day. From comforting classics to modern creations, the recipes include cheesy pesto and ham puffs, bombe Alaska, air fryer sweet potato skins, lemon meringue cheesecake, pumpkin risotto, dhal with eggs, Mexican slice and more.

Rowan McMonnies, Managing Director of Australian Eggs said: "With each generation, eggs have been reimagined, adapting to Australians evolving palettes, multicultural influences and culinary trends. Eggs are the true kitchen chameleon."

He added: "Whether it's whipping up a nostalgic family favourite or trying a new recipe, it's clear that Australians are embracing the convenience and versatility of eggs."

Health & fitness expert and Australian Eggs ambassador Sam Wood said: "I remember making eggs and soldiers as an after-school snack in the '90s. Fast forward to today, and I'm always sharing with my community the importance of protein, with eggs still being my go-to for a nutritional boost. World Egg Day is the perfect reminder of how eggs are a true nutritional powerhouse. We go through about two dozen a week in my house!"

This World Egg Day, discover recipe inspiration from both the past and present by visiting Australian Eggs.

Australian Eggs is a member-owned, not-for-profit organisation providing marketing, research and development services to support Australian egg farmers.