Talk like a leader

illustration photo source misa.com.vn

Every day, you have to motivate your employees, capture the attention of potential customers, and inspire confidence of your investors. The question is, are you using language appropriate for a leader? 

Use

Emotions: If leadership is mainly engaged in human relations, then leadership, at its core, is largely about emotions. If you neglect to proactively address emotional issues with your team, you lose a powerful opportunity to strengthen the shared purpose of the group. Emotions also play a major role in most purchase decisions, and leaders should never lose sight of how potential customers want to feel.

Mistakes and Failures: A leader should not be afraid to talk about mistakes and failures. The proper way to discuss these two ideas is that mistakes should be original, not repeats of someone else’s blunders, and failure should not be the end. 

Value: A great leader is focused on value, not just on price. Shift your focus onto how the customer can get more, not how they can pay less.

Why? All great organisations have a sense of why that organisation does what it does. The knowledge of why should be a company-wide policy. Pay attention to those employees who respectfully ask why. They are demonstrating an interest in their jobs and exhibiting a curiosity that could eventually translate into leadership ability.

Avoid

Enemy: The moment you demonise competitors by calling them enemies, you close off your business options. Today’s competitors are often tomorrow’s partners.

“I will try …” These three words indicate intent to fail. People who say “I will try” have given themselves permission to fail.  No matter what happens, they can always claim that they “tried.”

“That’s not the way it’s done.”  To stand out, you must do and think unlike anyone else, not maintain the status quo. Great ideas and concepts come from disruptors who drive outside the lines, and nothing revolutionary ever came from doing things “the way they are done.”

Source: forbes.com
Source: http://www.navigossearch.com