Taiwan Excellence launched its 4th year campain in Vietnam

From 30 brands in 2012, Taiwan Excellence 2013 has witnessed an increase in the number of participating brands to 63, including 22 brands from machinery industry that have newly joined Taiwan Excellence this year. In addition, for the first time ever, Taiwan Excellence 2013 will also introduce a meaningful corporate social responsibility activity called "Taiwan Excellence Cares". The program aims to bring the “excellent lifestyles” concept of Taiwan Excellence to more people in four participating markets including Vietnam, Indonesia, India and Mainland China.

After three years in Vietnam, Taiwan Excellence has made significant achievements in terms of being a bridge that allows Taiwan’s “Reliable”, “Innovative” và “Worthy” products to contribute to enhancing the life quality of Vietnamese people. According to a research by Nielsen, consumer awareness of Taiwan ICT brands increased from 4 to 7 per cent from 2010 to 2012 while the number for the home and living industry also increase from 1 to 3 per cent.

Following the success of the previous years, Taiwan Excellence 2013 continues to offer Vietnamese consumers the opportunity to explore and experience Taiwan’s advanced and innovative products through a series of appealing events and activities. Two major annual B2B trade shows will continue to witness the presence of Taiwan Excellence Pavilion - they are the International Precision Engineering, Machine Tools and Metalworking Exhibition (MTA 2013) and Vietnam Expo 2013. Besides that, the series of “Taiwan Excellence Home & Leisure Experiencing Zone” will continued to be held at major commercial centers in Hanoi and Ho Chi Minh City.

Joining Taiwan Excellence 2013, consumers will have the opportunity to experience a wide range of Taiwan’s world-leading products such as HTC smart phones, Acer laptops & tablets, SYM motorcycles, Luxgen cars, Gigabyte laptops. Especially, HTC One – the newly launched model by HTC which is said to be able to reshape the smart phone experience will be displayed at Taiwan Excellence 2013’s events for experiencing opportunities.

With a series of appealing promotional activities and the participating on many leading brands, Taiwan Excellence 2013 aims to increase consumer awareness of Taiwan’s brands by 20 per cent as well as increase the export value from Taiwan to Vietnam by 20 per cent.

Huang Chih-Peng, representative of Taipei Economic and Cultural Office in Hanoi said: “Taiwan Excellence has successfully affirmed its role as a bridge that helps world-leading brands originating from Taiwan to reach and benefit more local consumers. With the potential of an fast-growing economy, Vietnam has been one of the key markets for many Taiwanese businesses. The increasing number of participating brands as well as the increasing awareness of Taiwan’s products have shown the most obvious results of Taiwan Excellence in Vietnam”.