USAID launches new PSA to tackle rhino horn consumption
December 19, 2019 | 18:14
Through its PSA, USAID is sending the message "Chi drives" – that success, masculinity, and good fortune come from an individual’s strength of character.
USAID promotes Chi Initiative to drive down demand for rhino horn
August 29, 2018 | 11:32
USAID Wildlife Asia’s Chi Phase III will continue to use targeted, evidence-based behaviour change communication solutions to reduce rhino horn users’ demand.
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