The methods and requirements needed for franchises to thrive

The methods and requirements needed for franchises to thrive

Many chain franchise brands have developed in Vietnam, with popular brand names popping up in fast food, catering, education, healthcare, beauty, and entertainment. Sean T. Ngo, founder and CEO of franchising consultancy VF Franchise Consulting, talked with VIR’s Thanh Van about some insight into Vietnam’s franchising market and how it is creating opportunities for major international names.
Franchise troubles: quality issues at bubble tea brands

Franchise troubles: quality issues at bubble tea brands

While almost all bubble tea brands in Vietnam are franchises, several brands fail to ensure quality across their stores.
Foreign franchises eye lucrative Vietnam market

Foreign franchises eye lucrative Vietnam market

With its high economic growth rate and population of over 90 million, Vietnam is becoming an increasingly attractive destination for international franchising businesses, especially in the food and beverages sector.